Influence, New and Expanded: The Psychology of Persuasion

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It's hard not to dislike this guy just for his inane bio on the back cover as it is vomit-inducingly cutesy. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement.

I don't even recommend this as a historical example of how salespeople and other influence experts may have been taught; it's that bad. All of our books are 100% brand new, unread and purchased directly from the publishers in bulk allowing us to pass the huge savings on to you! It was first brought to my attention by a colleague a little over a decade ago, and I’m still a little baffled by his decision to lend me his copy.he identified three agents who apply these principles with various degree of success, a bungler, a smuggler, and a sleuth; this was an alternative approach to give application tips than, say, using to-do and not-to-do lists. Likewise, we are more likely to spend a higher amount on alloy rims if we have spent a fair deal on the car. The author must have read about the device of repetition just before writing this book and used the book for practice.

To access your ebook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose. It's like listening to an elderly relative tell a story where the voice in your head is saying "just get on with it! A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. It's a classic that has held up to multiple re-reads even without the expanded material in this newest edition, but for those already familiar with previous editions, this release provides an excellent reason to revisit Cialdini's work yet again.It appears that commitments are most effective in changing a person’s self-image and future behavior when they are active, public, and effortful.

The book itself is worthy of five stars but the narration is perhaps the worst I’ve ever experienced in my life. I heard the author on Freakonomics recently and it sounded very interesting, so I purchased the book here immediately. During a California referendum on smoking in public places, a woman in LA was overheard saying: "It's a real tough decision.Interesting (but slightly saddening) how our tendencies to seek mental shortcuts in decision-making are consistently exploited by marketeers.