Parachute 100% Pure Coconut Oil- 175ml

Product Information

Marico and Parachute was the brainchild of Harsh and defeat was not acceptable and there was no question of selling out. So the Parachute team used to take pictures, explain to the traders, and asked them to keep three to six bottles first and test it out. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity.

Parachute "Advanced" hair oils contain around 50% (v/v) to 80% (v/v) mineral oil, along with coconut oil. The hair oiling market still grows and we have done a lot of work on the benefits of hair oiling, and our findings are going to be leveraged in future. So, we developed a round-shaped bottle where the rat would find it difficult to get a grip, and packed it in such a manner that not a single drop of oil was oozing out. There is no end to these memories and one among such is, Mummy ke hath ki oil-champi especially on those chilly winters!

Marico has taken the initiative to reduce greenhouse gas emissions by increasing the use of biomass fuels in all facilities. The penetration is low in many categories so there is huge opportunity for us to increase sales by increasing penetration. Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico was formed.

The copra was then poured into an oil extractor, and the result of the extraction was the coconut oil after all the filtering for about a day. Made from the finest coconuts in automated machines, Parachute Coconut Oil currently leads the branded coconut oil market of the country. Harsh Mariwala is the chairman and Saugata Gupta assumed the role of the managing director in March 2014 and is currently the MD and CEO of this organisation. Johnnie Walker is a 200 years old brand but it is still going strong with its marketing strategies and bold attitude to challenge the conventional norms.In the same year Marico sets up copra collection centres to procure directly from farmers increasing their margins. This 100% coconut hair oil, as claimed, currently enjoys over 60% market share and contributes to around 40% of its parent company, Marico Ltd’s sales. Even the corporate office in Kalina, Mumbai, is a Green Building that controls illumination through intelligent light sensors and saves water. This coconut oil has been made using hand-picked coconuts from India, thereby making it authentic and pure. But I was very clear that this habit will not die down in India, and we decided to take a big bet on hair oiling.

Marico manufactures and markets its coconut based hair oils under its brand – Parachute "Advanced" and a series of extensions thereof. From this innovation, back in the ’80s, Parachute oil was seen by traders and consumers as a superior product.He talks about identifying your product and how innovative ideas and execution helped the Parachute brand leapfrog from a small entity to market leader. FMCG is one of those sectors that flourish even in a recession and therefore commands very high quality and quantity premiums. I'm sure Keki Dadiseth, who pioneered acquisitions, must have never forgotten this battle in which he had to lose. Common hair problems like dull hair, dandruff, dry hair, damaged hair, and hairfall must not stop you from being who you are.

Marico Limited is an Indian multinational consumer goods company [6] providing consumer products and services in the areas of health, beauty and wellness. Keki knew how to skilfully close a deal successfully when it comes to acquisition and he was confident that they could add Marico to their portfolio.It seems about 10 years before us, someone else had come in with coconut oil in plastics and they had packed them into square-shaped bottles. At one stage, Marico faced 100 copycats of Parachute and were losing about 20% of their sales to them. In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. The whole journey of building this brand has been primarily because of innovation and through packaging.